We are McCann Worldgroup in Leeds.
And we believe only the truth well told has the power to move people. Because it’s noisy out there. Attention is divided. Apathy is inevitable. And action is harder than ever to provoke.
Creativity shouldn’t just inspire action.
It should demand it.
Yorkshire Water
It won't flush
Edinburgh International Festival
Culture has no borders
Commonwealth Games
Revealing Untold Greatness
Hargreaves Lansdown
Switch your money ON
Thomas Cook
Deflatables
The Electoral Commission
Note to Self
Epson
Just fill and chill
Testicular Cancer Society
Highlight Your Balls
Vodafone
Connecting the nation's network
Recent News
Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.
McCann Central scoops four Drum Awards shortlists
Our teams across McCann Central have been shortlisted in four categories at this year's Drum Awards Festival.
Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?