We are McCann Worldgroup in Leeds.
And we believe only the truth well told has the power to move people. Because it’s noisy out there. Attention is divided. Apathy is inevitable. And action is harder than ever to provoke.
Creativity shouldn’t just inspire action.
It should demand it.
Yorkshire Water
It won't flush
Edinburgh International Festival
Culture has no borders
Commonwealth Games
Revealing Untold Greatness
Hargreaves Lansdown
Switch your money ON
Thomas Cook
Deflatables
The Electoral Commission
Note to Self
Epson
Just fill and chill
Testicular Cancer Society
Highlight Your Balls
Vodafone
Connecting the nation's network
Recent News
Podcast - Fight the FOMU: tapping into the emotion behind B2B relationships
We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities.
Webinar: Overcoming a Goliath
Or, what every Challenger Brand (isn’t every brand always challenging?) needs to be thinking about…
Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy
For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.