Culture has no borders​

Rebranding the festival to celebrate 75 years of bringing world cultures together

PROOF

150,000 tickets sold.
Over 335,000 social media engagements.
800,000 website sessions.
30% of tickets sold outside of the region.

Imagery seen by 60m people.
Coverage in 93 countries.
89,477 shares on social media.
Over 520,000 video views on social media.

IDEA

Our unique flag identity for the Edinburgh International Festival’s 75th anniversary told a powerful story that had been 75 years in the making. Back in the 1940s, the EIF was first designed to reunite people through the arts after the horrors of WWII. And that sense of togetherness has been the lifeblood of the festival ever since.

Creatively, we were inspired by the festival's first opening ceremony, which showcased flags from around the world. And we used them to create a different kind of flag. One that demonstrated that while national identities can be divisive, the arts have the power to heal, unite and provide moments of magic.

IMPACT

We went back to the origin story of the festival, to the heart of why it exists, and retold that story in a dynamic, fresh way for a new generation. 150,000 tickets were sold, social impressions were over 335,000, and over 60 million people in 93 countries were able to witness our compelling story. Proving that culture really has no borders.