Mondi Earth to Mondi
When Mondi, a global leader in packaging and paper solutions, wanted to launch their new sustainability strategy, MAP 2030, they decided to do it with a global town hall event. But this was no run-of-the-mill meeting.
The CEO presented, as you might expect, but it was the guest speaker – world-famous astronaut, Tim Peake – who took the event to a whole new level. Discussing the planet, people, and Mondi’s drive for a more sustainable future, Tim spoke about the impact the Overview Effect had on him up in space.
We captured his awe-inspiring message in a powerful film which was shared with employees across the world via a multi-channel campaign which reminded them of Mondi’s sustainability commitments, drove discussion and encouraged them to embrace change in their everyday actions.
Inviting an actual live astronaut to your town hall is a powerful reminder to think big when it comes to internal comms!
